Latino Book & Family Festival

Content is from the site's 2006 archived pages.


The Nation's Largest Latino Book & Expo.

Edward James Olmos, actor and community activist, is the Executive Producer of Latino Book & Family FestivalEdward James Olmos, actor and community activist, is the Co-Producer of Latino Book & Family Festival, a weekend event that promotes literacy, culture and education in a fun environment for the whole family. The festival is held in key Hispanic markets across the country.

The Latino Book & Family Festival was launched in 1997 in Los Angeles to promote literacy, culture and education and to provide people of all ages and backgrounds the opportunity to celebrate the diversity of the multicultural communities in the United States in a festival atmosphere.

Today, the Festival is hosted in several major Latino markets across the U.S. including San Diego, Phoenix, Houston, Dallas, the Inland Empire of Southern California, Chicago, and Los Angeles. Future expansion plans will take the Festival to New York City, Miami, the San Francisco Bay Area, San Antonio and many other major Latino markets.


It's my pleasure to personally invite you to participate in the Latino Book & Family Festival. This major event showcases the diversity and importance of our multicultural community.

Originally I made a five-year commitment to help build the Latino Book & Family Festival into one of the best and widely appreciated festivals anywhere. Due to the ongoing success and because so many cities are showing an active interest in holding these festivals, I'm happy to now affirm a lifetime commitment to the Latino Book & Family Festival.

Serafina's Stories
by Rudolfo Anaya

New Mexico’s master storyteller creates a southwestern version of the Arabian Nights in this fable set in seventeenth-century Santa Fe. In January 1680 a dozen Pueblo Indians are charged with conspiring to incite a revolution against the colonial government. When the prisoners are brought before the Governor, one of them is revealed as a young woman




2006 Latino Book Awards Call for Nominations ...


Latino Literary Now, a non-profit organization supporting literacy and literary excellence within the Latino community, seeks to recognize the many positive contributions being made to the world of Latino literature via the International Latino Book Awards. The 8th annual awards, given on May 20 at The Washington Convention Center in Washington, DC, were presented in conjunction with the 2006 BookExpoAmerica. These awards honor literary excellence in a variety of categories.

The 2006 Latino Book Awards judging panel included: Frank Cota-Robles Newton, Virgie Kamhi, Dennis Hernandez Emilio Sanchez, Ignacio Gomez, Roberto Chavez, John Valdez, Manuel Murrieta, Andy Valenzuela, Arturo Garcia, Felipe Casillas, Nora Sandoval, Veronica Murguia, Christian DeAnda, Georgette Baker, Jess Nieto, Jesus Menera, Kathy Diaz, Jose Galvez, Magdalena Whisler, Melanie Sloane, Maria Romero, Myriam Grajales-Hall, Gloria Garcia, Aida R. Vasquez, John Echeveste, Yolanda Nava and John Reza.

A list of winners of the 2006 Latino Book Awards


Category A.
Children and Young Adult Books

Best Educational Children’s Book - English
José! Born to Dance
Susanna Reich
Publisher: Paula Wiseman Books/ SSSBFYR   

Best Educational Children’s Book - Spanish
Cosas de Niñas
Maria Villegas - Jennie Kent 
Publisher: Villegas Editores Best Educational

Children’s Book – Bilingual 
Freaky Foods From Around the World 
Ramona Moreno Winner 
Publisher: Brain Storm 3000


Best Children’s Picture Book – English 
The Magically Mysterious Adventures of Noelle the Bulldog 
Gloria Estefan illustrated by Michael Garland 
Publisher: Rayo/ HarperCollins


Best Children’s Picture Book – Spanish 
Un Dia de Lluvia 
Anna Milbourne illustrations by Sarah Gill 
Publisher: EDC Publishing

Best Children’s Picture Book – Bilingual 
I am René, the Boy Soy René, Él Niño 
René Colato Lainez illustrations by Fabiola Graullera Ramírez 
Publisher: Arte Publico Press

Best Young Adult Fiction - English 
Forest of the Pygmies 
Isabel Allende 
Publisher: Rayo/ Harper Collins

Best Young Adult Fiction - Spanish 
El Bosque de los Pigmeos 
Isabel Allende 
 Publisher: Rayo/ Harper Collins

Best Young Adult Nonfiction - English 
Those Oldies but Goodies 
Art Rodriguez 
Publisher: Dream House Press

Best Young Adult Nonfiction - Spanish 
Beatriz González 
Publisher: Villegas Editores

Category B.
Nonfiction - English-language

Best Arts Book 
Salsa Talks! A Musical Heritage Uncovered
Mary Kent 
Publisher: Digital Domain

Best Biography 
Confessions of a Berlitz-Tape Chicana
Demetria Martínez 
Publisher: University of Oklahoma Press

Best Cookbook 
Latin Chic: Entertaining with Style and Sass 
Isabel C. González, Carolina Buia 
Publisher: Rayo/ Harper Collins

Best Health Book 
Los Trastornos del Espectro de Autismo De la A a la Z
Barbara T. Doyle, M.S. and Emily Doyle Iland, B.A. 
Publisher: Emily Iland Inc.

Best History Book 
Ringside Seat to a Revolution: An Underground Cultural History of El Paso and Juárez: 1893-1923 
David Dorado Romo 
Publisher: Cinco Puntos Press

Best Self-Help Book 
Critical Choices That Changed Lives: How Heroes Turn Tragedy Into Triumph 
Daniel R. Castro 
Publisher: Beartooth Press

Best Travel Book 
Unseen Colombia 
Andrés Hurtado García 
Publisher Villegas Editores

Best Reference Book 
Self Help Graphics & Art: Art in the Heart of East Los Angeles 
Kristen Guzmán 
Publisher: UCLA Chicano Studies Research Center

Category C.
Nonfiction -Spanish-language or Bilingual

Best Arts Book
Manzur Homenaje 
Eduardo Serrano 
Publisher: Villegas Editores

Best Biography 
Cómo Fue – Memorias 
José Trías Monge 
Publisher: La Editorial, Univ. de Puerto Rico

Best Health Book 
La Dieta de las 3 Horas 
Jorge Cruise 
Publisher: Rayo/ Harper Collins

Best History/Political Book 
Morir en el Intento: La Peor Tragedia de Inmigrantes en la Historia de los Estados Unidos 
Jorge Ramos 
Publisher: Rayo/ Harper Collins

Best New Age Book 
El Don del Cambio: Una Guía Espiritual para Transformar Su Vida Radicalmente 
Marianne Williamson 
Publisher: Rayo/ Harper Collins

Best Religious Book 
Vive Sin Miedo: Despierta la Fuerza Interior de tu Alma 
Paramahansa Yogananda 
Publisher: Self-Realization Fellowship

Best Self-help Book 
Ser Angelical, Transforme su Vida Hacia el Conocimiento Divino 
Mabel Iam 
Publisher Llewellyn Epañol

Best Reference Book 
Qué Sé yo de la Historia: Todo lo que Necesitas Saber Acerca de la Historia de los Estado Unidos 
Kenneth C. Davis 
Publisher: Rayo/ Harper Collins

Category D.
Fiction - English-language

Best Novel - Adventure or Drama
Carry Me Like Water 
Benjamin Alire Sáenz 
Publisher: Rayo/ Harper Collins

Best Novel - Historical Fiction
Love and Ghost Letters 
Chantel Acevedo 
Publisher: St. Martins Press

Best Novel - Mystery
Desert Blood: The Juárez Murders 
Alicia Gaspar de Alba 
Publisher: Arte Publico Press

Best Poetry Book
The Religion of Hands: Prose Poems and Flash Fictions 
Ray Gonzalez 
Publisher: University of Arizona Press

Category E.
Fiction - Spanish

Best Novel - Drama
Richard Vasquez 
Publisher: Rayo/ Harper Collins

Best Novel - Historical
Richard Vasquez 
Publisher: Rayo/ Harper Collins

Best Novel - Mystery
El Zahir 
Paulo Coelho 
Publisher: Rayo/ Harper Collins

Best Novel - Romance
El Penúltimo Sueño 
Ángela Becerra 
Publisher: Villegas Editores

Best Poetry Book
Deletreando en Sueños 
Víctor David Cervantes Casanova 
Publisher: CBH Books

Category F.

Best Cover Design - Hard Cover
Manzur Homenaje 
illustrated by Benjamin Villegas 
Publisher: Villegas Editores

Best Cover Design - Soft Cover
Frente a la Torre: Ensayos del Centenario de la Univesidad de Puerto Rico,1903-2003 
illustrated by Carmen Raffucci 
Publisher: La Editorial, Univ. de Puerto Rico

Best Cover Illustrations
Playing – El Juego de la Loteria 
illustrated by Jill Arena 
Publisher: Northland Publishing

Best Interior
My Name is Gabriela – Me Llamo Gabriela: The Life of – La Vida de Gabriela Mistral 
art illustrated by John Parra 
Publisher: Northland Publishing

Category G.
The Mariposa Award

This award is made to a writer who has achieved excellence with his or her first book.

Best First Book: English
Dirty Blond and Half-Cuban 
Lisa Wixon 
Publisher: Rayo/ Harper Collins

Best First Book: Spanish
Nicolás Gómez Dávila 
Publisher: Villegas Editores

For more information contact:

Jim Sullivan

Latino Literacy Now
2777 Jefferson St. Ste 200
Carlsbad, CA 92008
Fax: 760-434-7476


2005 Latino Book Awards Call for Nominations ...


New Mexico’s master storyteller creates a southwestern version of the Arabian Nights in this fable set in seventeenth-century Santa Fe. In January 1680 a dozen Pueblo Indians are charged with conspiring to incite a revolution against the colonial government. When the prisoners are brought before the Governor, one of them is revealed as a young woman. Educated by the friars in her pueblo’s mission church, Serafina speaks beautiful Spanish and surprises the Governor with her fearlessness and intelligence.

The two strike a bargain. She will entertain the Governor by telling him a story. If he likes her story, he will free one of the prisoners. Like Scheherezade, who prevented her royal husband from killing her by telling him stories, Serafina keeps the Governor so entertained with her versions of Nuevo Mexicano cuentos that he spares the lives of all her fellow prisoners.

Some of the stories Serafina tells will have a familiar ring to them, for they came from Europe and were New Mexicanized by the Spanish colonists. Some have Pueblo Indian plots and characters—and it is this blending of the two cultures that is Anaya’s true subject.

Rudolfo Anaya, widely acclaimed as one of the founders of modern Chicano literature, is professor emeritus of English at the University of New Mexico. Anaya was presented with the National Medal of Arts for literature in 2001 by President George W. Bush and his novel Alburquerque (the city’s original Spanish spelling) won the PEN Center West Award for Fiction. He is best known for the classic Bless Me Ultima.




Produced by Latino Literacy Now and Edward James Olmos, the Festival's mission is to reduce illiteracy and advance the cause of reading in the Latino community


Carlsbad, Calif., October 27, 2004 – With weekend crowds of over 30,000 the recent Houston Latino Book & Family Festival can be considered a complete success on many levels.

Special Guest of Honor at the Houston event, that took place at the George R. Brown Convention center on October 16-17, was comedian/author George Lopez who spoke and signed his new book, Why You Crying? My Long, Hard Look at Life, Love, and Laughter. Barnes & Noble Booksellers, a major sponsor of the Book Village at the Houston Festival, had more than 1,000 copies of his book on site, and Mr. Lopez stayed until the last book was sold and signed.

Other special literary guests included Univision news co-anchor and author Maria Antonieta Collins, MLS Star and former Los Angeles Galaxy player Mauricio Cienfuegos, Xavier Garza, Lorraine Lopez, Neo Franco Cantu and Diane Bertrand.

Giselle Blondet, co-host of Univision’s Spanish language morning show, Despierta America, was also a special Festival guest who spoke to the crowd and signed her books. Ms Blondet echoed Festival organizer’s sentiments exactly when she mentioned, “I get so upset when I hear people say that Latinos don’t read. I believe this turnout dispels that notion entirely.”

“We are extremely proud our event has resonated so powerfully with the Latino community,” said co-producer Edward James Olmos, who was on hand to introduce George Lopez and to rally the crowd to the Festival’s main theme that reading is important and can make a difference in a young person’s life. “We have expanded our Festival related programs to include more interactive events for the community to participate in. This expansion is the truest sign that we are becoming successful in our mission to produce quality, educational events for the Latino community.” These programs include: Open A Book, Change Your Future, a scholastic participation program for elementary, middle and high schools and Folklórico Challenge USA, featuring regional competition for three age levels at each of our Festival venues with national finals to follow.

Co-hosts for the Houston Festival are Nuestra Palabra: Latino Writers Having Their Say and Pancho Clause Scholarship & Art Fund. For the third straight year the Houston Latino Book & Family Festival was honored to have the Houston Chronicle as Presenting Sponsor. The Chronicle has proved to be an excellent partner and has been instrumental in the initial growth of this event –the largest literary event in the State of Texas for 2004. Other major sponsors for the 2004 Houston Festival included Nestle, Western Union, Chase Home Finance, Selecciones: Readers Digest en Español, Barnes & Noble, Continental Airlines, CenterPoint Energy, Nick Jr., Rice University, H-E-B Stores, Univision 45, The Girl Scouts of the USA, Houston PBS 8, Christus St. Joseph Hospital, KTRK-TV ABC 13, Harris County Public Library, Houston Public Library, Houston Community College, Amerigroup, the Greensheet, The Houston Calendar, NHPO, CACHH, K-LOVE-106.5, 102.9 Estereo Latino, 90.1 KPFT and Telefutura 67.

All Latino Book & Family Festivals are free to the public, and features a show floor with six distinct activity areas:

Book Village

English and Spanish, children and adult books are on display coupled with respective, scheduled author readings and book signings.

Careers, Education, & Technology Village

Available options in higher education, quality children’s primary and secondary education alternatives, and employment opportunities are showcased within this village. This section also explores the explosive growth of the Internet and eCommerce and how these new tools for entertainment, education, and business can benefit the Latino community.

Children’s Village

Young people in attendance are able to participate in entertaining learning activities with their peers. Children’s book publishers and displays of toys and children’s clothing make the section a well-rounded destination for families. Story telling by famous authors with follow-up activities that encourage reading comprehension are one of many activities offered.

Culture & Travel Village

Information on domestic or international travel, recreation facilities close enough for weekend getaways, or cultural clothing, arts, and crafts are available. Attendees also have the opportunity to speak with artists and learn about local and national cultural organizations that service their community.

Health Village

Health and fitness is the focus of this village featuring hospitals, cost-efficient insurance options, health care and nutritional expert professional advice. Sessions on the importance of testing and regular check-ups, affordable health care, arthritis, cholesterol and diabetes are some of the educational programs offered.

Mi Casita Village

Intelligently buy, furnish and maintain a home with the information provided by home experts in “Mi Casita” seminars and workshop.  Onsite meetings with professional realtors, insurance representatives, home remodelers and pool builders are obtainable.

Remaining 2004 Festival Dates
November 27-28  • Unity School, Cicero, IL

Inland Empire of Southern California 
December 11-12 • Carousel Mall, San Bernardino

About The Latino Book & Family Festival

The Latino Book & Family Festival is operated by Latino Literacy Now, a 501(c)(3), non-profit organization that supports literary excellence, reading and education. Actor, director and community activist, Edward James Olmos and Kirk Whisler, founding past president of the National Association of Hispanic Publications, produce the Festival. Past sponsors include Target Stores, Nissan, Chase Bank, Telemundo, Wells Fargo, Chrysler, Univision, Barnes & Noble, Borders, Washington Mutual, The Houston Chronicle and Continental Airlines.

For event, exhibitor, co-host, or sponsorship information please contact The Latino Book and Family Festival at 760-434-4484. For more information please visit:


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